Meet the Team

Craig Bachrodt


As Founder of Avolve Sports, I provide the vision for who Avolve Sports is, and for what we are here to do. This is mechanical in the short run, and exploratory in the long run. Through Avolve Sports, we have the opportunity and the responsibility to improve performance in athletes, while simultaneously building a platform that will impact the lives, health and fitness of America’s youth.

Throughout my career, I have strived to lead teams to be better as a collective than they could ever be as individuals. These teams have and continue to make a difference in the fields of Automotive Retailing, Court Ordered Education, and Athletics.

I value “going for it” in all areas. It is not enough to improve upon what exists, but to create into new spaces and make a difference where it is needed most. Additionally, life is about Constant and Never Ending Improvement.  As an individual, or as a company, we must always strive to constantly improve.  Whether it be in our personal conduct, our work-ethic, or as a company, our product offerings, and/or our customer support.

Outside of the Avolve Sports, I am a parent to three outstanding young people. When I am not parenting, or working on growing Avolve Sports, you will find me running on the trails near my home. Currently, I am in the process of running 12 marathons (or longer distance) in 12 months. This adventure will take me across the US, to South Africa, and to Iceland. Life is Spectacular…Get out and enjoy it!

Having been a lifelong athlete, and having the personal belief of CANI (Constant and Never Ending Improvement), I believe that measuring everything is important. Whether in business, in Life, or in Sport, “If it matters, measure it.”

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David Brickhouse

Executive Vice President

David Brickhouse is Executive Vice President and General Counsel of Avolve Sports, overseeing the company’s business operations and its overall financial, legal, and compliance activities.  David is also responsible for the development and execution of strategic partnerships, national initiatives, and the company’s long-term strategy.

Prior to Avolve Sports, David was a corporate attorney at Nelson Mullins Broad and Cassel, where he advised clients on corporate, commercial, and financial transactions throughout the Southeastern United States.  During his time in private practice, David advised on more than $3 billion in securities offerings, and was recognized as an “Up and Comer” in 2016 by the Tampa Bay Business Journal and a “Rising Star” by Super Lawyers Magazine from 2015-2018.

Outside of work, David enjoys fishing, hiking, weight training, and mixed martial arts.

Craig Laird

Marketing Specialist

Craig Laird is the current Marketing Specialist at Avolve Sports.  He is responsible for the company’s image, culture and direction in today’s ever-changing business environment.

Craig has a Bachelor’s Degree in Marketing and a Master of Business Administration from the University of Tampa. He arrived to the states on a full soccer scholarship from the United Kingdom in 2011. Craig played and captained the U18 England National Team, where he received the Player of the Year Award in 2010 before making a move to the USA.

Craig has mixed his love and enthusiasm of sports with his extensive knowledge of marketing to help push Avolve Sports to a global brand!

Outside of work, Craig enjoys traveling, music, fashion, soccer, golf and boxing.





Nikki Hernandez

    Project Manager

Nikki Hernandez is the current Project Manager for Avolve Sports.  She is focused on project development, management, organization, and productivity.

For the last 13 years, Nikki has been a Licensed Massage Therapist and small business owner.  Growing up, she was very active in sports; playing 12 years of soccer, 10 years of basketball, and 8 years of volleyball.  Nikki played center striker and point guard in co-ed competitive leagues.  She won several free throw competitions, was MVP in soccer, most athletic in middle school, as well as captain of co-ed soccer teams.  She was also a member of the girls High School Varsity basketball team.

Outside of work, Nikki loves spending time with her partner and 2 greyhounds (Mango & Gunner).  She is a proud and “cool aunt” to 3 incredible nieces and 1 nephew.  Nikki enjoys traveling, DJ’ing, music production, yoga, plant based cooking, and Spanish dancing.  She is passionate about self education, personal and spiritual growth, as well as empowering people to become their best self.